Hey, I'm John Tabeart - Managing Consultant & Founder at trutina.
I've helped clients realize business value from successive waves of disruptive technologies.
No jargon. No hype. No shiny object syndrome. Just guiding you to achieve the business outcomes you desire from innovative AI.


Why is AI implementation so hard?
As a storyteller at SAP, I guided scores of executives on their AI journeys.
Clients from numerous industries described a common challenge - how to pragmatically implement AI and accomplish the business outcomes desired by their boards?
I asked open questions to learn more:
What was their AI aspiration?
What were their competitors doing?
What challenges were they facing?
What had worked well?
What hadn't worked so well?
How could they have done things differently?
The patterns that emerged were surprising.




I used AI productivity tools each day, helping me guide large banks and insurance companies to unlock more business value from SAP's broad solution portfolio.
I had a secret up my sleeve - a Forrester certified method for realizing business value from software as a service (SaaS) solutions. The method was inspired by pivotal career experiences with the Structured Systems Analysis and Design Method (SSADM) and the IT Infrastructure Library (ITIL).
My questioning revealed common blockers to AI adoption:
Inconsistent (and often contradictory) understanding of desired outcomes;
Lack of alignment around a shared vision and strategy;
Little understanding of the human impact of AI;
Inadequate governance;
Lack of AI preparedness;
Inconsistent adoption;
Lack of clarity on ROI.
This was my "Aha!" moment - I realized I could bring the same clarity to AI value realization that I'd pioneered for SaaS.
Something interesting happened during my guided tours of the SAP experience center. Cross industry executives loved the insights and pragmatic guidance I was able to share, and invited my opinions on advancing their strategic initiatives.
I abandoned my corporate comfort zone and founded trutina.
Equally fueled by excitement and trepidation, I went back to school at MIT. I extended my strategic AI vision with state of the art hands on technical understanding.
Fascinating lectures, challenging coding assignments, and the barriers to adoption shared by my cohort inspired me to create trutina's AI value acceleration playbook.
The playbook builds on tools and techniques for realizing value from digital transformation proven over decades with hundreds of clients of all sizes in the Americas, EMEA and Asia Pacific.
Why is this important?
Because many organizations are struggling with an ever broadening AI value gap, chasing the elusive results realized by AI leaders. The challenge is compounded by the relentless speed of AI innovation.
trutina's AI value acceleration playbook provides the pragmatic guidance you need to close your AI value gap.
You can now deliver on your board's AI aspiration, whilst also delighting your customers and improving your bottom line.




When I'm not guiding clients on AI value acceleration, you'll find me enjoying the great outdoors, grilling, and spending time with family and friends.
Thanks for listening to my story.
If AI value acceleration resonates, why not book a no obligation consultation?
30 minutes could change your life!

